New “Advertisement Chains” in Vietnam?
After years for diagnosing Vietnamese markets, there are many “advertisement chains” which prepare for the huge competition now:
Yahoo!: it is still the number one instant messenger in Vietnam. Now it introduces many more services exclusive for the market: Yahoo 360 Plus and Yahoo Music (in partnership with NhacSo.net!) for Vietnamese. It has started doing some commercials which barely appears on the TV. Not only that, Yahoo! Vietnam has the new CEO which is Vietnamese who will have more experience on the market.
MSN!: it has many partnership with other Vietnamese company, especially in education field. Searching, emails, news portals.. are unable to compete with Google and Yahoo in Vietnam for now.
Google: The best search engine in Vietnam. It is also the best trusted company for many IT people in Vietnam. The Vietnamese ads in Google Adsense Networks are appearing more than in the past. Not only the frequency, the cpc is also higher. This is good news for Vietnamese webmasters who mostly focused on affiliate marketing systems or English sites to earn money in the past. Google is also banning many Vietnamese sites because of using Adsense on unappropriated sites.

The future of Vietnamese Network is opened. We are just starting!